Fuckers at Target. They want digital downloads to cost as much as a physical copy of a movie, except that -
A. The logistical distribution line for DVDs, from the factory that produces and packages them to the warehouses where they're stored to the stores they're sold at, and all the trucking/hauling in between, adds a lot of overhead to the cost of distribution. This is why bulk wholesalers are cheaper than small corner stores.
B. The logistical distribution line for digital downloads consists of wire and server space, which uses considerably less energy and is far far far faster than a fleet of diesel trucks.
C. They're threatening to remove shelf space from DVDs and give it to... what? More bathmats and tacky table lamps? Who cares?
D. If legal digital downloads replace DVDs on a 1:1 basis, the savings in distribution overhead will more than make up for the loss in physical sales numbers.
E. What they're really afraid of is people downloading movies for free, which will happen no matter what they do with the physical or digital versions. If retailers stop selling DVDs then that will merely push the studios to embrace another avenue of distribution, like say, digital downloads.
Just had to get that bit of anger out today. School is frustrating me and there's clearly some rantage building up that needs a release.