used now. The Fam and I had gone to see Star Bores Episode 3: Revenge of the Pith (-y Dialogue). It's the least sucky suck of the three sucks, but that still implies an unfortunate degree of suckage. Basicaly, mum fell asleep twice and we all laughed and cringed whenever a character talked. Every time they started talking, in fact, I found myself waiting for them to stop. And I kept hoping, against all evidence and past experience, that it wouldn't turn out to be a complete disaster.
It is. But the worst moment came when I caught a commercial for Burger King that featured new Star Wars merchandise in the kiddie meals. I realised then, as I suspected all along, that the new movies weren't really about the story - you could sum up the plot of all three in a fortune cookie - but about the Merch. The bulk of Lucas's profits won't come from theater tickets, but from cross promotions and plastic figurine sales, from an epic sort of exploitation. And I gave my money to the machine responsible, believing that I had to participate in this cultural phenomenon. It is a culture of Blind Consumption, and now I feel used.