This is why I will...

forever be loyal to Apple. A week or so after I bought my iPod Shuffle, I noticed that static would creep into the left earbud at random intervals for irregular spans of time. Sometimes it was all day, sometimes it was never, but when it did my music listening experience suffered. And I know we all hate to suffer unnecessarily.

So I walked into the Apple Store this fine afternoon, and let the dude at the Genius Bar know what the problem was. I'd been using the buds for about an hour already in an attempt to duplicate the problem, but as is the natural course with such things my equipment operated perfectly. This I relayed as well, after the dude attempted to discern for himself the conundrum. I couldn't tell by the look on his face if I was successful, but he went into the back for one point two minutes, then emerged with a brand new plastic packaged set.

"Here you go."

"What, really? You don't need my receipt or anything?"


"That's outstanding. Thank you."

It seems unreasonable, somehow, to expect this level of service. Their profit margine on something like earbuds is thin enough, never mind giving away a new set any time someone complains of a problem. But they do, with a grace and efficiency that borders on ephemeral. No other earthly institution is so fantastically agreeable to deal with, at least not in my experience.

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