I love it. Cigarette makers are sponsoring adverts that state in clear English "Cigarettes are addictive and will give you cancer. You are at high risk for death. Go to this website for more information on your hideous fate if you use our products." But to smokers, it doesn't make a damn bit of difference. Phillip Morris's bottom line won't be hurt in any way. It's the death instinct turned inward. Why don't people understand what they're doing to themselves and others? There are few bigger turn-offs than yellow teeth, bad breath and a hacking cough.